Carrefour's Exit from Japan
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR185 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
ThemesInternational
Business | Globalization Business
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| Case Length |
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16 Pages |
| Period |
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2000-2005 |
| Organization |
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Carrefour |
| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Countries
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Japan |
| Industry |
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Retail |
Abstract:
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The case focuses on the experiences of retailing giant Carrefour in Japan.
It elaborates on the success of the world's second largest retailer in the
Asian countries and the strategies that it adopted to enter the Japanese
market in 2001.
The case discusses the problems that the company faced in
Japan and its decision to finally exit the Japanese market.
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Issues:
» Nature and structure of the Japanese retailing industry including its size, scope, spread, and unique characteristics
» Implications of entering international markets without going in for partnerships, JVs, or acquisitions
» Regulations in international markets which have an impact on the entry of foreign retailers
» Different modes of entry into international markets
Contents:
Keywords:
Carrefour SA, Hypermarket, Wal-Mart, Ahold, Joint Venture, Wholly-owned
subsidiary, Every Day Low Prices, Tesco Plc, Seiyu Ltd., General Merchandise
Stores, Supermarkets, Hard Discount Stores, Convenience Stores, Japanese
Retail Industry, Large Store Law, Entry Strategy, International Marketing
Carrefour's Exit from Japan
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